When articulating your product’s value proposition, focus on “what value are your customers buying” vs. “what are you selling to them”. Sounds obvious? Reality shows it isn't.
Sell The Value, Not Your Product!
Sell The Value, Not Your Product!
Sell The Value, Not Your Product!
When articulating your product’s value proposition, focus on “what value are your customers buying” vs. “what are you selling to them”. Sounds obvious? Reality shows it isn't.