Red vs. blue ocean describes whether a startup goes after a crowded existing vs a “new” market. What bucket the startup is put into has big implications re what's needed for fundraising, selling, etc.
It's tough(er) out there for "red ocean" startups
It's tough(er) out there for "red ocean…
It's tough(er) out there for "red ocean" startups
Red vs. blue ocean describes whether a startup goes after a crowded existing vs a “new” market. What bucket the startup is put into has big implications re what's needed for fundraising, selling, etc.